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Sat
14
Aug '10

Acai Berry: FTC Sue Rogue Scammers

acai berry good for the heart

Researches on alternative ways to improve the body’s health through natural products have led to the discovery of the effectiveness of acai berry. These wonder berries are known to have good effects on the cardiovascular system as well as other parts of the body. Acai berry can effectively reduce the cholesterol level of the body and promotes the proper absorption of good cholesterol. This ensures that the body gets the nutrients it needs every day. The elimination of bad cholesterol greatly helps in maintaining a healthy heart.

The effects of Acai berry products on improving the heart’s functions were attributed by its richness in antioxidants. These natural ingredients are effective in regulating the cholesterol in the body thus increasing the body’s immunity to several heart diseases such as coronary heart disease and heart attack. Acai berry contains supplements that aid in strengthening the heart’s muscles. It also contains natural calcium that greatly facilitates in maintain the proper blood pressure in the body. These benefits are proven medically and are highly approved by most health experts nowadays.

FTC strikes new blow in battle against Acai Berry Scams

The following news release was posted on the FTC website yesterday. It’s a much anticipated and necessary blow (although very late) in the battle against the plethora of Acai Berry Scams that have been preying on desperate consumers for nearly 2 years now.

The headline does sounds promising, but if you read the news release, you see they are announcing a lawsuit against a SINGLE COMPANY! There are dozens of companies participating in these scams. We do hope the message being sent will scare some others out of the business, but if prior such actions are any indication, we doubt it. Check back next week and we’ll have an update on the repercussions.

FTC to Announce Action Against Internet Marketers of Acai Berry Weight-Loss Pills and “Colon Cleansers”
Millions of consumers who are anxious to lose weight or prevent cancer have seen the ads: “…USE WITH CAUTION! Major weight loss in short periods of time may occur,” or “detoxify your organs,” and break down and remove “toxic waste matter which may have been stuck in the folds and wrinkles of your digestive system for years and years.” Come and learn from the victims themselves what the “free” trials of these products have cost, and how the Federal Trade Commission and the business community are taking action.

WHAT:
The Federal Trade Commission will hold a press conference on Monday, August 16, 2010, at 10 a.m., to announce a lawsuit against a company that marketed acai berry weight-loss supplements and “colon cleansing” supplements by promising consumers “free” trials of the products.

WHO:
David C. Vladeck, Director, FTC’s Bureau of Consumer Protection Martin Elliott, Senior Business Leader, Payment System Risk, Visa Inc. Two consumers who lost money on “free” trial offers promised by this company.

WHEN:
Monday, August 16, 2010, 10 a.m. (The room will be open 30 minutes early for media set up.)

WHERE:
Federal Trade Commission, Midwest Region
55 West Monroe Street, Suite 1825
Chicago, Illinois

Call-in Information:
The toll-free phone number in the U.S. and Canada is (866) 363-9013, the confirmation number is 94253184, and the chairperson is Gail Kingsland. The lines, which are for media only, will open at 9:45 a.m. CST. Please reference the confirmation number when joining the call.

PRESS CONTACT:
FTC Office of Public Affairs
202-326-2180

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